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Correlation of organizational learning and competitive advantages of the organization in the market

It is a well-known fact that the world has become a global village. In this global village, everything is accessible, visible, and, above all, very dynamic, including the business environment. For this reason, for organizations to be competitive and to survive in the world of modern business, they can no longer base their business solely on traditional methods but must adapt to change and follow new rules.


Organizational learning and impact on organizational development

Moving away from traditional organizational methods enables and develops the ability of employees to think critically and creatively. This is the foundation of organizational development, which refers to long-term efforts to continuous improvement, supported at all levels of the organization that implements interdisciplinary approaches and modern technology. Thus, organizational learning and organizational development are in a synergistic relationship with each other. Organizational learning leads to a desire to create change, which leads to a positive impact on people and the organization, which ultimately leads to an increase in the effectiveness and profitability of the organization and its development.


Be a player, not an observer

The global village has led to market competition in the business environment. Developing a competitive advantage is the goal of every organization. Information has become the most important resource of the organization and keeping up with it is the biggest challenge of any organization. Employees of the organization must be willing to learn because educated employees and their retention in the organization are a competitive advantage in the market. The globalization of sales and demand markets, as well as the globalization of ideas and the labor market, requires organizations to put continuous efforts to make progress. For an organization to be a player in market competition, not an observer, it is necessary to learn.


The goal is not survival, but sustainability

As stated, organizational learning has a simultaneous impact on organizational development, and it is important to keep in mind that the goal of all the above is not survival, but the sustainability of the organization. Any organization that has one of the goals of its business, or just the implementation of organizational learning, will never fully realize its potential and be truly competitive. Thus, the creation of new knowledge and innovation today is the most important source of internal growth and a sustainable source of competitive advantage in the market.



Sources:

  1. Babić, L., & Đorđević-Boljanović, J. (2013). CONTEMPORARY APPROACH TO EDUCATION IN ORGANIZATIONS. Singidunum Journal of Applied Sciences, 10(1), 46-53.

  2. Galić, M. (2010). LEARNING ORGANIZATIONS. MediAnali: međunarodni znanstveni časopis za pitanja medija, novinarstva, masovnog komuniciranja i odnosa s javnostima, 4(7), 179-194.

  3. Klindžić, M. i Galetić, L. (2015). ORGANIZACIJSKO UČENJE KAO IZVOR KONKURENTSKE PREDNOSTI – STVARANJE KONTEKSTA ZA POTPORU ORGANIZACIJSKOM UČENJU. Ekonomski pregled, 66 (1), 3-30.

  4. Rupčić, N. (2002). PODUZEĆE KOJE UČI - FORMULA ZA 21. STOLJEĆE. Ekonomski pregled, 53 (9-10), 903-920.

  5. Rupčić, N. (2012). MOGUĆNOSTI RAZVOJA UČEĆIH PODUZEĆA KAO AUTOPOIETSKIH SUSTAVA. Ekonomska misao i praksa, (2), 731-750.


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